Moe’s Southwest Grill Launches First All-Digital, Kiosk-Only Design

Anna Wolfe
Senior Editor - Restaurants
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The new concept will feature four self-order kiosks and showcase Moe’s new brand design.

Moe’s Southwest Grill will open an all-digital/kiosk-only location early next year.

The first two restaurants are slated to open in Pittsburgh and Charlottesville, Va., in Q1. Each store will come equipped with four self-order kiosks and will feature Moe’s new brand design, which includes Moe’s new logo, colors, paint, furniture and more.

The Pittsburgh location will be owned and operated by Moe’s multi-unit franchisee Mike Geiger, who has experienced recent success with his newest urban location, which added a separate section specifically for mobile/pickup orders only. With that move, online sales rose significantly year over year. Geiger and Angelo Dajon, owner of the Charlottesville location, are optimistic that they will be able to replicate similar results with these kiosk locations.

The self-order kiosks will accept cash, Apple Pay and University credit card (for University of Pittsburgh students). One POS register will be available at each location. The Pittsburgh restaurant will seat approximately 15 people, while the Charlottesville restaurant will seat approximately 40 people.