Mobivity Raises $5 Million in New Funding

Mobivity Holdings Corp., maker of the  re•currency platform that increases customer visits and spend in restaurant and retail, has raised $5 million via a private financing.

The financing was led by Talkot Capital, with participation from certain existing shareholders.

Mobivity provides a platform to connect national restaurants, retailers, personal care brands, and their partners with customers to increase retention, visits and spend. Mobivity’s re•currency suite of products increases customer engagement and frequency by capturing detailed POS transaction records, analyzing customer habits, and motivating customers and employees through data-driven messaging applications and rewards.