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Mobile Pay and Cloud Top POS Headlines from February

From lodging to foodservice, the point of service is the premiere place for customers to get their first – and hopefully not last – impression of an establishment. Streamlining and fine-tuning the service that occurs at the POS is of utmost important and operators are always seeking out the latest technologies to make this possible. The move to mobile payment is always top-of-mind as well, but lingering confusion and trepidation still remains for many customers. Owners and operators must seek out ways to implement the technology without intimidating customers. Last month’s POS headlines proved this as stories ranged from a study tracking the public perception of mobile payment to improving drive-thru functionality and reducing maintenance costs with cloud-based systems.

Study Shows Interest and Confusion Over Mobile Payments
At Mobile World Congress, MasterCard in partnership with Prime Research, has released the first global Mobile Payments Social Media Study tracking 85,000 related social media comments across Twitter, Facebook, Online Blogs and Forums from around the world. The study shows a high volume of conversation and consumer interest in adopting mobile payments but cites security, customer support and confusion over the array of options available today as barriers to entry.

Taco Bell Streamlines Drive-Thru Experience Across Franchises
Desert de Oro Foods' Taco Bell locations had a range of drive-thru communications systems that were deployed over the last five years. However, restaurants were experiencing poor sound quality due to a limited range of wireless capabilities with the current systems. Poor audio quality led to increased wait times for customers as a result of miscommunications and mistakes. In addition, Desert de Oro Foods knew it needed to move to a digital system as the analog bandwidth of its current systems would be ruled out by the FCC at the end of 2012. Panasonic's Attune® drive-thru communications system offered the opportunity to try out the Attune system along with three other brands to test the noise cancelling quality and headset durability.

POS Approved for 3,263 Carl's Jr. and Hardee's
CKE Restaurants, Inc. (CKE) has selected the new PAR EverServ® 7700 POS for its Carl’s Jr.® and Hardee’s® restaurants. After a rigorous testing and certification process by CKE™, the EverServ 7700 terminal is now approved and certified for all Carl’s Jr. and Hardee’s corporate owned and franchised locations.

Casino Opts for Cloud-Based POS to Reduce Maintenance and Costs
Global Gaming Solutions’ Remington Park in Oklahoma City, OK has announced it will deploy the cloud-based MICROS Simphony enterprise point-of-sale (POS). The solution, which encompasses 41 Revenue Centers and includes Mobile MICROS on Tablet Workstations for VIP Suite Ordering, and MICROS iCare Gift and Payment, will be implemented by the end of March 2013, in time for Remington Park’s spring horse racing schedule. This MICROS Simphony deployment will be a SaaS offering hosted in the MICROS Data Center.

PCI Security Standards Council Releases Guidance for Mobile Payment Security
The PCI Security Standards Council (PCI SSC), an open, global forum for the development of payment card security standards has published the PCI Mobile Payment Acceptance Security Guidelines for Merchants as End-Users. The guidance educates merchants on the factors and risks that need to be addressed in order to protect card data when using mobile devices, such as smart phones and tablets, to accept payments.

Dolce Hotels & Resorts Puts Front Desk Capabilities on iPad
Dolce Hotels & Resorts, Aspen Meadows Resort has announced the first beta installation of the OPERA 9 Front Desk Mobile from MICROS Systems, Inc. OPERA 9 Front Desk Mobile is an innovative, fully integrated solution that allows the resort to use an iPad to check-in and check-out guests, organize housekeeping activities, and create task sheets, improving revenue, operational efficiencies, and increasing overall guest satisfaction.

Benefits of Online Ordering Go Beyond Increased Sales
To a large degree consumers have come to expect — and take for granted — the ability to place restaurant orders online. They don’t give the process much thought. Restaurant owners do, however, and they are adopting some new and innovative ways to simplify the lives of their customers while boosting their own ability to track customer activity in ways that enhance their analytics.

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