Mobile Engagement Platform Adds Loyalty and Proximity Targeting
Fishbowl, provider of a marketing and guest analytics platform to the restaurant industry, today announced the acquisition of CLYP Technologies, a Silicon Valley-based next generation mobile automation firm with a strong presence in retail. CLYP integrates customer intelligence, a content relevancy engine and personalization to deliver full marketing automation across mobile devices, while offering real time messaging and mobile loyalty. Adding CLYP’s best in class automation to Fishbowl's powerful marketing analytics platform will revolutionize the restaurant industry’s ability to drive traffic and incremental sales via guest marketing.
“This is a game changer for the restaurant industry,” said Dev Ganesan, CEO of Fishbowl. “We are combining CLYP’s expertise in marketing automation, as well as their beacon and Wi-Fi technologies, with our guest analytics platform. Now our clients will have the opportunity to use Fishbowl’s actionable insights about their guests to drive real time mobile engagement and loyalty inside and outside their stores. In the age of the customer, this is critical for success.”
Jim Mizes, President and COO of Blaze Pizza looks forward to the benefits of the CLYP-Fishbowl partnership. “They bring together highly complementary strengths needed for the restaurant industry to deliver a truly next generation consumer experience, enabling operators to increase visits and check size,” Mizes notes. “With deep customer insights and real-time actionable marketing capabilities, they are a new force for connecting with restaurant guests and changing behavior.”
“This is a game changer for the restaurant industry,” said Dev Ganesan, CEO of Fishbowl. “We are combining CLYP’s expertise in marketing automation, as well as their beacon and Wi-Fi technologies, with our guest analytics platform. Now our clients will have the opportunity to use Fishbowl’s actionable insights about their guests to drive real time mobile engagement and loyalty inside and outside their stores. In the age of the customer, this is critical for success.”
Jim Mizes, President and COO of Blaze Pizza looks forward to the benefits of the CLYP-Fishbowl partnership. “They bring together highly complementary strengths needed for the restaurant industry to deliver a truly next generation consumer experience, enabling operators to increase visits and check size,” Mizes notes. “With deep customer insights and real-time actionable marketing capabilities, they are a new force for connecting with restaurant guests and changing behavior.”