McDonald's to Launch Digital Signage Solutions Trial in 20 Stores

McDonald's in May will launch the fast-food chain's unique, branded TV channel, powered by Harris Corporation's Digital Signage solutions, into 20 restaurants around the country. The announcement follows on the heels of two successful trials at the technology-inspired Viva McDonald's location on the Las Vegas Strip, and an additional McDonald's restaurant in Norwalk, Calif.

Each pilot location will feature Harris Digital Signage solutions to manage, monitor and play out digital broadcast-quality video content for the McDonald's Channel, a unique private network. The McDonald's Channel will present entertainment, infotainment, messaging and advertising to enhance the customer experience, reinforce the McDonald's brand and broadcast focused promotional campaigns. ChannelPort Communications will manage and coordinate the overall implementation of the channel on behalf of McDonalds, developing the content strategy, identifying content partners and managing the look and feel and monetization of the channel.
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