Marriott Vacations Worldwide Names New EVP

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Marriott Vacations Worldwide Names New EVP

By Anna Wolfe - 12/01/2020

Marriott Vacations Worldwide Corp. announced Lori Gustafson as the company's new executive vice president and chief brand and digital strategy officer. Gustafson will be responsible for the enterprise's global brand footprint and driving growth and customer satisfaction through digital innovation.

In her most previous role, she served as senior vice president, global brands & digital for Wyndham Destinations where she was responsible for driving the global brand and digital marketing strategy including the vacation clubs' portfolio and the RCI exchange business since 2018. During her tenure at Wyndham Destinations, Gustafson successfully launched the new branding for both Wyndham Destinations and Panorama and was responsible for the brand transformation of the global portfolio of more than 10 brands.  

Prior to her time at Wyndham Destinations, Gustafson held the role of corporate vice president of digital, eCommerce, and media at SeaWorld Parks & Entertainment where she was responsible for the company's impressive growth in brand recognition, CRM, and direct revenue. 

Earlier in her career, Gustafson provided her digital expertise to Darden Restaurants where she worked on enterprise initiatives for their portfolio of brands including Red Lobster, Olive Garden, The Capital Grille, LongHorn Steakhouse, Bahama Breeze, and Seasons 52.