Margaritaville Resort & Family Entertainment Center Digitizes Its Loyalty Program via New App

Apriva, LLC, a technology company providing an adaptive platform for secure mobile communications and omnichannel payments, and Margaritaville Resort & Family Entertainment Center, a resort destination with the largest family entertainment center on the Gulf Coast, announce the launch of the Escape Power-Up mobile application for resort guests and the general public.

Named after the resort’s innovative Escape Family Entertainment Center—with more than 200 arcade games, Volcano Rock Wall, Sky Trail™ Ropes Course, the nation’s first Indoor Cloud Coaster, and much more—the Escape Power-Up app enables Margaritaville Resort & Family Entertainment Center to stay top of mind even when guests check-out. Since Escape is open to the public, Margaritaville Resort & Family Entertainment Center maintains a strong community presence and will use the app to keep the local audience engaged.

The mobile app integrates Margaritaville Resort & Family Entertainment Center’s existing Escape closed-loop stored-value gaming credits, powered by EmbedCard, and supports secure credit and debit payments. Apriva’s Loyalty Studio web component delivers an easy-to-use interface for Margaritaville’s marketing team to generate in-app gaming offers, publish in-app banner ads, and send in-app messages for upcoming resort events.

“We are glad to work with Apriva, who delivered the secure mobile payment platform and custom loyalty features we needed,” said Jay Jordan, director of marketing & entertainment at Margaritaville Resort & Family Entertainment Center. “Apriva has united their cashless payments expertise and digital marketing with EmbedCard’s Escape Card validations, balances, and credit reloading. The result is a user-friendly and appealing mobile app that truly compliments our entertainment adventures.”

Specifically, the Escape Power-Up app digitizes Margaritaville Resort & Family Entertainment Center’s existing loyalty program and allows for the mobile delivery of incentives, personalized offers and communications. The app allows customers to skip the kiosk lines and fund their Escape Cards from their smartphones. And Apriva’s integration with EmbedCard allows users to see their credit balance for game play, e-Tickets earned, and points to the next loyalty program tier.

“Margaritaville Resort & Family Entertainment Center provides a beachy state of mind for fun escapes,” said Joe Farruggio, chief operating officer at the resort. “Our partnership with Apriva unites our one-of-a-kind customer experience with the exciting mobile technology our guests expect from world-class destinations.”