Marcus Hotels and Resorts Selects Revenue Management Partner for Two Properties

The Marcus Hotels and Resorts portfolio includes a wide range of properties, two of which, the landmark Pfister Hotel in downtown Milwaukee, and the luxurious Grand Geneva Resort & Spa, formerly the original Playboy club just west of Chicago, are implementing Easy (Ez) Revenue Management Systems solutions to optimize their business through increasing revenues and profitability.

The 355-room Grand Geneva sits in rolling Wisconsin countryside between Chicago and Milwaukee. The four-diamond resort offers extensive meeting and banquet space, many dining options, a spa, an indoor waterpark, horse stables, a ski hill and two championship golf courses. With 307 rooms, the magnificently furnished Pfister Hotel has been the premier downtown Milwaukee hotel for over a century, and is located just moments from the city's popular attractions.

Both properties are implementing the EzRMS Core Module, Ez-REGION and Ez-QUOTE, and will benefit from extraction and upload interfaces to SMS Host V17, as well as upload interfaces for Ez Yield and Newmarket Delphi. The Pfister Hotel also has the Pegasus NetRez upload.Õ

Kent Duncan, Corporate Director of Revenue Management for Marcus Hotels & Resorts, says of the new implementation: "After extensive research, and collaboration with many of our peers in the industry, EzRMS was the overwhelming solution that worked for them."