When it comes to build vs. buy, Marco's Pizza is all-in on a customized solution.
The pizza brand revealed its strategic investments in technology and innovation center around migrating to a 100% cloud-based proprietary technology platform its named Marco's Order Management System, or MOMS. The major project is designed to accelerate its digital capabilities across the enterprise.
This platform is designed to improve the customer experience as well as simplify operations for the franchisees and store team members. Testing is currently underway with plans to roll out first into all company-operated stores by year-end, with franchise locations to follow in 2023. The fully integrated system supports payment processing and the point-of-sale (POS) system, with integrated conversational ordering, labor scheduling, inventory management, and a cloud-based reporting dashboard with centralized data management capabilities.
All About Data
According to HT's 2022 POS Software Trends report, 86% of restaurants surveyed say they’re leveraging POS data for loyalty programs and for upselling/special offers in 2022. By housing its own data, the Marco's system can also enable all sorts of applications both now and in the future, allowing the pizza brand to respond to rapid digital change.
Marco's can pivot and plug in additional technology features for customers as they become available, such as:
- Ordering from virtual assistants such as Alexa, Siri, and Google
- Remote kiosk ordering
- GPS pinpointed delivery
- Instant ordering via social media
- Automotive app integration such as Apple CarPlay
"This is a truly remarkable project and we see immense value in the ROI of this endeavor, which many QSR brands have not pursued due to its massive undertaking," said Rick Stanbridge, Executive Vice President and Chief Information Officer for Marco's Pizza. "We've been building upon strong platforms and adding exceptional additions and functionality that will be a benefit to both our franchisees and customers as we prepare for the future."