Mandarin Oriental Launches Global WeChat Strategy
Mandarin Oriental Hotel Group has enriched its digital experience for travelers in China by unveiling an all-inclusive booking and payment experience on the WeChat platform.
Guests can now book any Mandarin Oriental property around the globe from within the WeChat platform with just a few clicks and utilise their in-App WeChat Pay account to secure reservations.
“The digital and social media revolution in China has transformed consumer behaviour,” said Jill Kluge, Chief Marketing Officer for Mandarin Oriental Hotel Group. “We are delighted to be the first luxury hotel group to enable this combined booking and payment functionality on China’s preferred social media and e-commerce platform, enhancing our digital service delivery for guests,” she added.
Features of Mandarin Oriental’s brand WeChat account include the ability for users to:
- Make and manage room reservations using WeChat pay
- Explore each Mandarin Oriental hotel
- Utilise a direct call option when exploring its Michelin-starred restaurants
- Enjoy engaging inspirational and interactive content on a weekly basis
- Access WeChat private messenger
Accessed via the unique WeChat ID of ‘mo-hotels’, this gateway ensures direct connectivity for WeChat users with every Mandarin Oriental destination in the world.
Health and Safety Assurances at Mandarin Oriental
In response to Covid-19, the Group’s existing high standards of health and hygiene have been enhanced at every one of their hotels around the world, and each property remains alert to local advice from health experts and government authorities, adapting best practices accordingly. An additional ‘We Care’ programme of stringent protocols to further safeguard the comfort, health and safety of guests and employees has also been implemented and can be viewed here.