Mandarin Anticipates New iPhone App to Follow Success of Mobile Site
The Mandarin Oriental Hotel Group iPhone application "MO Hotels" is found in the Travel category of the iTunes App Store.
"Mandarin Oriental is at the top of the luxury segment within the hospitality industry and we realize how valuable it is to offer additional touch points to build an interactive relationship with our guests, even when they are not at one of our properties," says Christoph Oberli, vice president of e-commerce at the Mandarin Oriental Hotel Group. "Through its stylish design, rich media content, speed of functionality, customization capabilities, and the efficiency of a 'real-time' in-app booking tool, this application delivers the premium user experience that guests expect from our luxury brand. Our mobile site which went live in February, has been incredibly successful, and we expect similar success with the first generation of our new app, which we believe is already far superior to any other hotel reservations mobile application currently available," adds Oberli.
"The app's back-end capabilities, which are seamlessly integrated with our content management system, central reservation system and destination information systems, are without a doubt, state-of-the-art," says Oberli. "I might also note that maintaining and leveraging TripCraft's enterprise-level app is requiring minimal effort and staff on our part because of the fact that it is integrated with our existing technology tools and applications."
Notable benefits and features of the "MO Hotels" app include:
- Comprehensive Property Details