Makeready Hotel & Restaurant Brands Standardizes POS Across Its Portfolio
For hotel and restaurant operator Makeready Experience, creating unique local concepts for travelers and satisfying work environments for employees across their multi-property portfolio is key to brand success. Recently, the company began standardizing the point-of-sale systems at its hotels’ restaurants with Silverware. Today the Alida Hotel in Savannah, Ga., (Rhett restaurant, Trade Room bar, and Lost Square rooftop), Emeline Hotel in Charleston, S.C., (Clerks Coffee Shop and Frannie and the Fox restaurant), and The Adolphus Hotel in Dallas (Otto’s Coffee Shop, The French Room, and Rodeo Bar) are all running on Silverware POS, and soon the Noelle hotel in Nashville and Halcyon hotel in Denver will follow suit.
“Silverware has the most flexible technology on the market,” said Arthur Sertorio, Makeready Experience Corporate Service Director, Food and Beverage. “Our staff was so comfortable with Silverware from the moment it was first introduced at Alida that we decided to deploy it to all hotel restaurants. It provides us with consistent training and troubleshooting, and we can update menus and pricing on the fly without needing to refresh the entire system. If there is anything we need or don’t understand, the Silverware support team is standing by to provide a solution.
“Not only are guests delighted by their dining experiences at our restaurants, but our employees are happier than ever before,” Sertorio said. “There’s a lot of excitement each time we introduce Silverware to the next property. It’s gives us great peace of mind to know that we have user-friendly tools in place to keep our employees wanting to come to work every day while giving us complete control over menu pricing and more. We are delighted with the relationships we are building with Silverware and the ease with which our associates can do their jobs at a time when they are expected to do more with less.”
Silverware’s point-of-sale solutions — including fixed and mobile point of sale, contactless guest ordering and payment solutions, CRM loyalty, inventory management, kitchen display systems, and reservations systems — are designed and delivered specifically for organizations that are fanatical about providing exceptional experiences. Silverware solutions drive efficiency and improve the profitability of restaurants by delivering the most innovative solutions on the market.
In-Seat Ordering
All Makeready properties running on Silverware have the capability to support server mobile ordering solutions via iOS, Android, or Windows based tablets, along with guest-facing digital ordering solutions throughout each property to facilitate orders and payments at poolside, the hotel lobby, restaurant, lounge, or in room though a fully integrated ecosystem. The Emeline is actively leveraging Silverware’s Avrio 4 server mobile ordering platform, and recently added the company’s new Contactless Digital Platform to facilitate room service orders.
Contactless transactions are here to stay, and hotel guests simply scan a QR code displayed in the room to upload a menu, place orders, and post charged directly to their folios using personal mobile devices. This not only streamlines ordering and delivery, but it enables guests to engage with the hotels though contactless technology. It also lowers labor costs as orders are placed directly into the Silverware POS with no staff interaction.
Silverware leverages QR code technology enabling guests to simply scan a QR code at the bedside to provide menu access and enable them to place room service orders instantly without having to speak to anyone.
“The beauty of QR code technology is that it can conveniently be placed anywhere — on table tents, on signage in public spaces, and even in the Welcome Letter from the General Manager,” he said.
