Maestro PMS Debuts Combined Revenue and Marketing Analytics View
Maestro PMS, a cloud and on-premise hotel software solution suite for independent hotels, luxury resorts, conference centers, and multi-property groups strengthened its Maestro Analytics and Business Intelligence (BI) module with the addition of a combined Revenue and Marketing Analytics View. The new Analytics view enables hoteliers to monitor current on the books (OTB) reservations and revenues updated with real-time occupancy gains and losses. The system also tracks historical attainment and forecast revenue trends in addition to other valuable data. Maestro’s newest hotel software functionality provides operators of one or more hotel properties with point and click data mining tools to manage more profitably by the numbers.
Maestro’s Revenue Marketing functionality in its Analytics BI tool leverages the power of big data to boost performance for properties and hotel groups. The Revenue Marketing BI views magnify the strength of Analytics to give operators a wide variety of performance data that compares current OTB attainment with rolling forecasts and current and historical trends for multiple transient segments and groups. The Revenue Marketing tool provides numerous filters that let operators analyze booking pace, pick-up, cancellation, no show, turn-away and other criteria for segments that can guide optimized sales and pricing strategies to increase revenue. Plus the new Analytics data views can also help operators lower expenses by identifying low demand periods that require less staffing.
Joanne Veinotte, General Manager of the destination, White Point Beach Resort said, “We use Maestro Analytics’ Revenue/Marketing functions to gauge how we are doing against prior years. We look at performance from different geographical areas by date. We take a month and analyze all guest origins, what they spent, and their lead booking time. This lets us target the market with the highest spend guests with a promotion at the time when most are doing their decision making. When our promotion concludes Maestro’s Analytics function quickly evaluates the results and traffic to our website. We can see actual conversions which is extremely valuable when allocating marketing resources. Maestro gives us the ability to target the right market with the right product at the right time. Plus, Maestro’s Analytics team is very supportive. They are available at the drop of a hat to help us expand our knowledge of the Analytics module and its capacity.”
The Maestro Property Management System delivers flexible and scalable deployment options with an identical full-featured web browser or windows solution available in the cloud or on premise. Maestro’s revenue-generating hotel management software tools and services increase profitability, drive direct bookings, centralize operations and provide personalized and mobile guest service tools to enhance the guest experience. Click here for more information on how to engage and socialize with Maestro PMS.