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M3 Celebrates 5,000th Hotel to Select Accounting Core

M3, a cloud-based financial platform and services company nearing 20 years serving the hospitality industry, announced today that it welcomed its 5,000th property to adopt Accounting Core. M3’s entry point solution, Accounting Core is a monthly subscription that provides robust accounting and financial analysis to more than half of the top hotel management companies in the U.S.

M3 revealed that the 5,000th hotel is the Holiday Inn Express & Suites Baton Rouge East, managed by Baywood Hotels, Inc., one of the fastest growing and privately owned hotel management companies in the U.S. An M3 customer since 2005, Baywood Hotels manages more than 100 properties across the nation and continues to add to its portfolio.

“M3 has helped us scale and grow while streamlining our processes as its solutions are laser focused on the hospitality industry,” said Ron Asarawala, vice president of finance and asset management at Baywood Hotels. “They’ve been a true partner from day one, and we were thrilled to learn that one of our properties helped M3 crest 5,000 hotels. As Baywood Hotels continues to grow, we look forward to implementing M3 at future properties.”

Accounting Core is the entry point to the M3 platform and offers more than 16 easy-to-use modules that streamline accounting functions. It helps improve efficiency and visibility across multiple properties to drive financial performance for hotel owners, management teams and general managers. In addition to Accounting Core, M3 also offers solutions for Operations Management, a back office business analytics tool that increases efficiencies and reduces expenses; and Time Management, a tool that collects punches and monitors daily labor costs with features like attendance tracking and labor management reporting. M3 also has an accounting services team offering a full range of customized financial solutions through on-demand accounting professionals to scale with a hotel’s needs.

To learn more about M3 or to request a demo, visit


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