Lunchbox, the next-gen online ordering engine for restaurants, and C3, the innovative culinary direct-to-consumer ecosystem that manages and operates award-winning global brands, today announce their partnership to develop the very first virtual food hall for sbe subsidiary c3’s digital kitchen brands. c3 (Creating Culinary Communities) will use Lunchbox’s patent pending technology through the virtual food hall; to solidify its leadership as the fastest growing virtual kitchen company by accelerating its nationwide expansion as the restaurant industry continues to embrace a digital-first approach to serving customers.
C3 was launched by Sam Nazarian, founder and CEO of sbe, and a visionary in defining the future of global lifestyle hospitality, to meet the rapidly changing needs of consumers has emerged as a revolutionary way to approach food halls, digital kitchens, and mobile delivery. Through C3, Nazarian has built a first of its kind brand incubator where consumers can order from some of the best chefs and quick-service culinary brands in a single transaction. The C3 portfolio which includes Krispy Rice, Sam's Crispy Chicken, Plant Nation, Ella Mia, and Umami Burger, is poised to grow rapidly with a pipeline of 7 new brands that will launch in the coming months through their digital kitchens that will number over 200 by then end of 2020.
The virtual food hall, developed in partnership with Lunchbox, will unite all C3 brands under one next-gen app and web experience. Through this unique, industry-first solution, users will be able to group orders from multiple C3 restaurants into one bag and checkout. These include brands from top chefs like Masaharu Morimoto and Dani Garcia that offer higher-end meals that can withstand 30-minute delivery routes. The virtual food hall is designed to seamlessly serve diners with varying and eclectic tastes.
“We are excited to be leading the much-needed wave of innovation within the restaurant industry and the virtual food hall will provide consumers a seamless solution for ordering high quality food from multiple C3 restaurants without needing to visit a physical location. Lunchbox has been a critical partner in developing and executing this solution and we’re excited to continue working together as we prepare for our next stage of growth,” says sbe Founder & CEO Sam Nazarian.
By developing the platform for c3’s virtual food hall, Lunchbox is helping the company seize the opportunity for ghost kitchens as the restaurant industry continues to rely on delivery orders to drive revenue. With Lunchbox as its digital platform, c3 will be able to decrease their reliance on third-party apps to fulfill orders and own most of the revenue generated. The virtual food hall will be an integral part of the company’s next stage of growth as they aim to open more than 250 ghost kitchens by 2022.
“It’s important now more than ever to shift the restaurant industry towards a digital-first model, and we’ve been impressed with c3’s leadership on this initiative. Our partnership will set the standard for how ghost kitchens and mobile solutions will evolve moving forward and we’re thrilled to be a key partner in realizing those opportunities,” says Nabeel Alamgir, CEO and Co-founder of Lunchbox.
The partnership with c3 is the latest milestone in Lunchbox’s exponential growth over the last year. Following its $2 million funding round in January, the company has secured several strategic partnerships with companies like Ordermark, Toast and DoorDash Drive to build the platform into a robust solution that addresses restaurant’s digital commerce challenges. The company has also supported restaurant brands like Bareburger and Clean Juice to enhance digital operations and drive guest engagement and sales.
To learn more about Lunchbox, visit www.lunchbox.io