Loyalty

Loyalty is not a linear concept. With the vast integration of research and survey technologies across customer loyalty fronts, many operators fail to take a number of variables into account when measuring guest loyalty. Learn why loyalty extends beyond the bounds of purchasing behavior and how to measure for behavioral and emotional customers.

Torex Loyalty allows retailers to create personalized offers for customers sent via text message, Bluetooth and email.

Omni Hotels announces the launch of a restructured technology platform that centers on the implementation of the OPERA Reservation System, OPERA Customer Information System, and OPERA Web Suite.

Personality Hotels' selection of GuestWare is expected to make it easy for the company to recognize and reward those loyal guests who visit any of its seven boutique properties.

In parts one and two of this three part series, Deloitte examined the outlook for the US consumer of hospitality services and offered three of four marketing and sales functions that will mitigate financial burdens during this downturned economy. In part three, learn the last strategy to achieving financial success by focusing loyalty programs on value.

Best Western generates 30 percent more in incremental revenue following an eight week loyalty reward pilot that encouraged guests to upgrade their membership level through increased hotel usage.

Marriott selects Epsilon to launch its comprehensive permission-based email marketing solution geared toward increasing customer engagement, loyalty and revenue.

The multi-year agreement between Boston Pizza and Alliance Data extends the brandÃ.‚¬™s long-standing relationship with the AIR MILES Reward Program.