Lodging Interactive Launches RFPAssist for Hotels

Lodging Interactive, a digital marketing and social media engagement agency exclusively serving the hospitality industry, announces the launch of its RFPAssist Group Lead Sales System for the hospitality industry. RFPAssist combines Facebook Messenger marketing automation with 24/7 customer service agents. This combination is expected to enable hotel sales managers to capture group and event leads 24/7 and to book more group business.

The RFPAssist Group Lead Sales System was developed on the Facebook Messenger platform, which currently has 1.3 billion active monthly users and growing. Facebook’s intention of merging Instagram Direct Messaging and its WhatsApp messaging platforms into Messenger in the first quarter 2020, will increase the total Messenger user base to 4 Billion monthly active users.

Integrated into RFPAssist is a customer support messaging center, staffed by live chat agents ready to assist group prospects 24/7. The RFPAssist customer support agents can share additional group and event planning documents as well as escalate special requirements to the property sales teams.