Live from NRF: Harrah's Dips its Toe into Interactive Digital Signage with Plans for Touch Screen Pilot

Expanding on an existing collaborative effort, Harrah's Operating Company Inc., a subsidiary of Harrah's Entertainment, Inc. announced today that it is working on an interactive digital signage solution with Cisco. Using the Cisco Digital Media Suite (DMS), now supporting touch capability, Harrah's will pilot an interactive signage solution as part of Harrah's strategy to create a more personalized guest experience. The addition of touch capabilities to Cisco's Digital Signage solutions can improve the customer experience in convention, casino, and hotel areas through delivery of services directly to customers, reducing perceived wait times, and sharing up-to-date schedules and news, where and when customers need them most.

Cisco works with its clients to transform their customers' experiences through evolving, innovative technologies that recognize customers are more than ever focused on experience as an integral element of value. Harrah's and Cisco continue to work together to define, design, and deliver this guest experience. This initiative represents Cisco's first interactive, touch enabled-digital signage solution piloted by Harrah's, and demonstrates Harrah's continued leadership in exploring guest experience innovation within the casino entertainment industry.

Harrah's, in concert with the Cisco Internet Business Solutions Group (the company's strategic consulting arm) the Cisco Digital Media Systems (DMS) business unit, and Industry Weapon will pilot this innovative signage experience in early 2010.

"The industry and technology expertise that Cisco brings to the table helps us leverage their digital signage solutions in new and innovative ways," says Katrina Lane, chief technology officer, Harrah's.