Little Caesars to Rollout RESERVE-N-READY Service
Little Caesars said it will be streamlining the process of getting a pizza with a new, customer-focused RESERVE-N-READY service. The service features a device called the Pizza Portal, a heated, self-service mobile order pick-up station in the quick service restaurant industry.
With this innovation, customers get hot, freshly-prepared, custom products in hand seconds after they walk in the store using state-of-the-art, automated, self-service hot-holding technology. RESERVE-N-READY combines the company's best-in-class convenience with mobile ordering, pre-payment and heated self-service pick up to create an entirely new experience for customers. The RESERVE-N-READY system is in test in select stores and will expand to other markets later this year.
In keeping with the convenience Little Caesars is known for, the new RESERVE-N-READY service is aimed at helping customers have an easier and faster way to get pizza. Customers just place an order and pre-pay via the Little Caesars mobile app. The app will notify the customer when the order is ready. When the customer arrives at the store, they skip the line and go directly to the Pizza Portal and input a 3-digit pin or scan a QR code. Then, the door on the customer's secured compartment opens, and they take their hot, fresh order.
Additionally, customers can get any pizza with their choice of toppings, or choose from expanded menu options using the mobile app. All products are prepared just for them with quality ingredients, like fresh, never frozen, mozzarella and Muenster cheese, dough made fresh daily in the stores and sauce made from fresh-packed, vine-ripened California-crushed tomatoes.
"The genuine purpose behind integrating advanced technology into our stores is all about improving the customer experience, and building on our convenience and quality," said David Scrivano, president and CEO of Little Caesars. "We've spent a lot of time thinking about how to mesh mobile with our HOT-N-READY model to improve on The World's Easiest Way to Pizza. We changed the pizza game when we introduced HOT-N-READY. We think RESERVE-N-READY featuring our breakthrough Pizza Portal has the potential to do it again."
The Pizza Portal's proprietary technology has been co-developed with Apex Supply Chain Technologies, a provider of automated dispensing system, exclusively for Little Caesars.