Leonardo Hotels Seek Quick Growth in European Market

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Leonardo Hotels Seek Quick Growth in European Market


In an effort to provide quick access and maximum exposure to the marketplace, Leonardo Hotels announces that they are adopting SynXis' RedX Distribution Management System for seamless connectivity to the Global Distribution Systems (GDS) and Internet Distribution Systems (IDS) channels.

A new and ambitious player in the European midscale market, Leonardo Hotels launched in key European gateway cities such as Berlin, Munich, Zurich, and Frankfurt in 2007 and their rapid expansion plans include up to 30 three- and four-star hotels by the end of 2008. Leonardo Hotels, the European division of Fattal Hotels, will launch its own private label chain code, LD, with SynXis this month.

As a new European hotel chain, Leonardo Hotels sought the expertise of the SynXis team in Europe because they have proven to be a valuable asset to Leonardo's Frankfurt and Zurich properties, who have seen a more than 10 percent increase in their GDS bookings since moving to RedX.

"The move to RedX has been a big success for our properties. In just four months our Munich properties have received more GDS and IDS bookings than they did in all of 2007," says Shay Raz, Director of Revenue and Development at Leonardo Hotels. "We chose SynXis because we believe RedX offers us the best technology available to support the kind of growth we are planning for. Further, the system's ease of use and SynXis' ongoing customer support was, and continues to be, very attractive to us."

SynXis is expected to enhance the integration of the hotelier's integration of its property management system through RedX Property Connect to provide a seamless interface to their existing Optima Property Management System, managed by Silverbyte. The new interface was developed in less than two months and is now being rolled out to all 27 properties. The interface improves efficiencies at the property level by automating reservation delivery, as well as inventory, rate, and restriction (stay controls) uploads. Additionally Leonardo Hotels will take advantage of Channel Connect to link its properties, via RedX, directly to third party travel sites such as Travelocity, lastminute.com, and Booking.com, and enable the hotels to better differentiate their products by providing information such as detailed stay policies and child pricing directly to retail points of sales.