Learn the Security Risks & Privacy Regulations Around PII at HT-NEXT

As the hospitality industry embraces new technologies to achieve operational efficiency, and deliver a personalized guest experience, the need for privacy and security of personally identifiable information (PII) will grow as rapidly as the availability and use of data. In this data driven environment, hoteliers must know how to secure not only the basic identifiers like names, emails, addresses and phone numbers, but other PII that will be available in ever increasing quantities such as persistent identifiers, location and tracking, and personal preferences.
Along with security risks, come privacy regulations and compliance. During breakout session #6 at #HTNEXT titled: "Getting Smart About PII: A Legal & Logistical Roadmap to Protect from Privacy and Security Risks," two experts will help attendees devise a roadmap for handling personally identifiable information. Cathy Zatloukal, Wireless Professional, 5thGenWireless Consulting, LLC and Richard Sheinis, Partner, Hall Booth Smith, P.C. will offer real-life examples of what’s classified as PII, how to identify what is and isn’t, plus the risks of not properly doing so. This deep-dive will also include the nuts and bolts of smart vendor partnerships and what hoteliers need to ask of their technology partners.
Cathy Zatloukal is the co-founder of 5thGenWireless, which helps hoteliers and vendors develop strategies to capitalize on the paradigm shifts created by the mobile Internet. 5thGenWireless advises companies on product and marketing strategies to best adapt current hotel systems for the new mobile Internet savvy guest.
Prior to 5thGenWireless, Zatloukal was CEO of MobileAccess, an in-building cellular solution provider acquired by Corning in March 2011. Earlier in her career, she was the General Manager, Wireless Office and New Products of Hughes Network Systems and was Executive Director of Product Management for Lucent Technologies. Zatloukal holds a BS in Mathematics from Marshall University and is also the recipient of two US Patents.
Richard Sheinis has litigated in federal and state courts for thirty (30) years. He has been the first chair for approximately 175 jury trials. His clients have included health care professionals and institutions, technology companies and global business entities. He takes advantage of his litigation background to work with businesses in the areas of data privacy and security, employment and technology. He works with a wide variety of companies from small technology businesses to publicly traded companies with a global footprint.
Sheinis is certified as a privacy professional (CIPP-US) by the International Association of Privacy Professionals (IAPP).  He works with companies to investigate and respond to HIPAA and other data breaches, advises on regulatory compliance including HIPAA, COPPA, PCI DSS, cross-border data transfer, the EU-US Privacy Shield, and other global privacy regulations.
HT-NEXT unites two industry leading events, Hotel Technology Forum and HTNG North America, into one immersive networking and educational event for hotel executives and solution providers. HT-NEXT is where business and technology meet.
To learn more about HT-NEXT, visit http://www.ht-next.com.
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