Las Vegas Sands Generates Additional Event Rev with Mobile App
Las Vegas Sands Corp. is giving conference and meeting customers one more reason to choose one of its properties in Las Vegas, Macao, Pennsylvania and Singapore for their next event. QuickMobile announced that Las Vegas Sands is the first global developer of destination properties to offer SnapApp, a self-service enterprise technology that will allow Las Vegas Sands to sell, create and distribute customizable, branded mobile event apps. SnapApp provides Las Vegas Sands an additional revenue-generating solution for its properties and a value-added service to drive venue loyalty and create more memorable and engaging experiences for meeting attendees. Las Vegas Sands expects to roll out its mobile event solution at all of its properties in February 2013.
With QuickMobile’s self-service SnapApp multi-event platform, Las Vegas Sands staff can quickly and easily develop custom event apps for event customers. To begin the process, QuickMobile developed a branded master app for each of Las Vegas Sands’ four regions. Sands staff uses SnapApp to create and deliver unique events that reside in the master app. Customers can choose from more than 30 built-in features and components such as in-app messaging, exhibitor and speaker profiles, photo galleries and social media. SnapApp technology also includes security, privacy and access settings, and the ability to select mobile device platforms for each event. Venue customers and event attendees only have to download the Las Vegas Sands master app for each property once as new customer event apps will be accessed from inside the master app using a special PIN or QR Code.
Traditionally, mobile event apps are built around an event rather than a venue. Since meetings are already coming to Las Vegas Sands properties, the company can offer customers a number of advantages, including:
Providing an efficient set-up process that leverages consistent features across all Las Vegas Sands mobile apps;
Selling sponsorships and advertising opportunities to resident and local companies; turning apps into revenue-generating solutions; and
Creating an affordable, easy-to-use mobile solution for any-size meeting by spreading costs across multiple events and companies.
Going mobile also supports Las Vegas Sands’ Eco 360° Global Sustainability strategy, which is focused on minimizing the company’s environmental impact and operating sustainable building development and resort operations. By deploying a mobile event solution, Las Vegas Sands can eliminate the impact and costs associated with developing and printing event guides, updates and other paper-based materials. Unlike printed guides, mobile event guides can be updated in real-time, which means attendees will always have the current information.