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Largest T.G.I. Friday's Franchise Operator to Rollout Enterprise Reporting Solution

Briad Restaurant Group, LLC (Briad), the largest T.G.I. Friday's franchise restaurant operator, is pleased to announce that it has signed an agreement with GuestMetrics to install its GuestSnapshot software. Briad will utilize GuestSnapshot reporting as a tool to help improve efficiency in a variety of areas within their restaurants. Briad also operates Wendy's quick-service restaurants as well as extended-stay and limited-stay hotel locations for Marriott and Hilton.

GuestMetrics's GuestSnapshot Enterprise Reporting Solution will allow Briad Restaurant Group to aggregate sales data across multiple locations as well as provide the ability to drill down to individual check level detail. Briad can use the data generated by the GuestSnapshot Enterprise Reporting Solution to determine which menu items are selling better than others, gauge employee performance, and measure effects of promotions and menu changes.

"GuestMetrics' GuestSnapshot Reporting Software is going to play a vital role in helping us analyze data and in making key decisions based on that data as we continue to refine and improve our business over the next several years," says Dave Cahill, CFO of Briad.
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