Large QSR Chain Rolls Out SICOM's Drive-Thru Director to All EMEA Locations

SICOM, a provider of end-to-end solutions for quick service and fast casual restaurants, announced that it is rolling out its Drive-Thru Director to all EMEA locations of a quick service restaurant chain. Drive-Thru Director is an advanced speed of service solution that continuously and accurately measures traffic throughput to facilitate greater efficiency, performance and customer satisfaction.
SICOM's Drive-Thru Director is already installed at more than 6,000 of the chain's U.S. locations. The U.S. operations realized a 20 second improvement per transaction within the first quarter of using the Drive-Thru Director solution. The EMEA rollout will begin with pilot implementations at restaurants in France, Germany, Ireland, Italy, Poland, Portugal, Russia, Spain, and the United Kingdom. An estimated 1,400 EMEA restaurants will complete installation by the end of 2017 and all new locations will include the Drive-Thru Director going forward.
Drive-Thru Director accurately visualizes drive through traffic in real-time by interfacing with a restaurant's order confirmation unit and in-ground drive through loops. Leveraging its animated drive through representation, restaurant managers and crew can visualize cars in the line, automate the order management process and track speed of service performance.
Drive-Thru Director's Rack'N'Stack functionality delivers gamified comparative reporting to show restaurants where their speed of service ranks relative to other restaurants in their franchise. By playing on the natural competitive spirit of each restaurant, Rack'N'Stack functionality drives franchise-wide improvements to key speed of service metrics.
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