Laasie Introduces a Proprietary AI Powered Loyalty Platform for Hotels

Laasie, a loyalty platform trusted by thousands of brands, launched a loyalty solution for the hospitality industry: Laasie Retain. The new solution looks at the entire customer journey, provides personalized and contextually relevant rewards, and foregoes tiers.

Loyalty programs have the promise of being an extremely effective retention & marketing tool, but many fall short of their intended goals. Laasie uses data intelligently to power consumer engagement, reinventing loyalty through rich customer data, AI and instant gratification. Laasie Retain specializes in advanced personalization, such as offers based on location and history, whereby rewards and content are relevant to each individual to inspire loyalty and build brand trust. For once, loyalty is not solely an expense, but rather an opportunity to drive incremental revenue.

Laasie Retain increases net revenue and drives loyalty enrollment and redemption with every customer interaction — whether booking on the hotel’s website, engaging on property, or on the flight home. Laasie’s AI powered Email Marketing feature gives hotels the power to provide unique, personalized rewards to each customer in the same campaign; complimentary wine or breakfast is a nice touch until it’s for someone who does not care for them.

“Today’s customers are uninspired by yesterday’s rigid loyalty programs that result in unused points and limited brand affinity. Laasie Retain removes the friction of traditional loyalty. Every transaction can be instantly rewarded and has relevance to that specific customer. We’ve seen adoption rates as high as 85%,” said Jen Wong, CEO of Laasie. 

Laasie Retain includes a number of key features such as:

• Loyalty Engine: Flexible & customizable loyalty scoring mechanism based on customer’s recency/frequency/monetary value.
• AI driven Rewards: Tap into our network of 1,000+ Rewards and serve them intelligently 
• Personalized Email Marketing: Leverage our AI to send highly targeted email campaigns with personalized rewards for each individual.
• Loyalty Portal: Customer dashboard to easily redeem rewards and manage loyalty profile, rewards and preferences.
• Analytics & Insights: Measure the effectiveness of your loyalty program & access actionable insights.

“Margaritaville is more than a brand, it’s a lifestyle. Our goal when creating a recognition and retention program that would enhance our guests’ stay and elevate our Brand Experience, was met with a robust and flexible solution in Laasie Retain that provided a modern approach to loyalty and an out-of-the-box, innovative platform that will prompt scalable growth and even more loyalty from our guests,” said Claudia Infante, Vice President of Revenue Strategy, Margaritaville Hotels & Resorts.

Implementing Laasie Retain is as seamless as adding one line of code to a hospitality brand’s website. The product also supports whitelabeling for all customer-facing interfaces to match a brand’s marketing guidelines. “This product continues our strategy to lead the next generation of loyalty for hotels and resorts,” said Wong.