La Quinta Enhances Its Loyalty Program

La Quinta Holdings Inc. announced the launch of exciting and innovative enhancements to its award-winning loyalty program: La Quinta Returns. The new program gives members more freedom when redeeming points, more convenience while on the go, more ways to earn points and more recognition during each stay at La Quinta Inns & Suites.
“We are launching these innovative changes to our loyalty program to build on the Company’s third strategic priority: to drive engagement with our brand by investing in points of differentiation and to attract new guests to La Quinta,” said Keith Cline, president and chief executive officer at La Quinta. “With Redeem Away! and Instant Free Nights, two new benefits, we are encouraging our members to engage with the brand while on the go.  The enhanced La Quinta Returns program has a wider range of benefits that appeal to all types of travelers.”
To give members easy access to the new features and benefits in addition to searching for and booking a room, the La Quinta program, including its mobile platform and innovative Returns app, have been redesigned and improved to include:
Redeem Away!
Members can redeem points on the go for lots of everyday purchases like restaurant meals, groceries and online bookstores.  
Instant Free Nights
Members can use a mobile phone to redeem points for a free night at check-in.
Global Hotel Access
Members can use points plus cash for luxury stays at 20,000+ hotels and resorts worldwide.
Social Connections
To earn extra points for sharing, members can link their social media accounts to La Quinta Returns.
Mobile Checkout
With a tap of a mobile phone, members can use La Quinta’s new and improved app to check-out of their room.
Every Night Counts
Only at La Quinta do members earn credit toward Gold and Elite levels even if a room rate doesn’t qualify for points.
Every Stay Counts
Members can qualify for tier status by the number of nights and number of stays.
Tier Upgrade Bonus
Members who qualify for Gold or Elite level earn bonus points on top of new benefits.
Under the new program, La Quinta Returns members will continue to earn points at the rate of 10 points for every dollar spent on eligible room rates at La Quinta hotels.  Gold members receive a 20% bonus on all base points earned and Elite members receive a 30% bonus on all base points earned.
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