Kitchen United Teams Up with Mall Operator on 'Grab Go Eat' Platform
Mall operator Simon has announced Grab Go Eat, a new collaboration with ghost kitchen operator Kitchen United. Through the Grab Go Eat platform, customers can order from multiple restaurants in a single transaction for on-mall pickup or home delivery, allowing guests to choose whether food is delivered to their table or any store within the shopping center as well as skip the lines and pick up food directly from the restaurant or on-premise food lockers.
"The Grab Go Eat platform with Simon brings a new and cutting-edge dining experience to both consumers, employees and retailers at Simon's Del Amo Fashion Center and Roosevelt Field," said Eric Sadi, Co-President, Mall Platform, Simon. "Giving consumers the flexibility to dine when and where they want, as well as order from multiple restaurants all under one ticket is something that will completely enhance the customer experience at these locations and set the precedent this year."
Off-Premises Dining
According to a recent study, 54% of say off-premises dining is essential to their lifestyle.
Off-premise is continuing to accelerate, and the Grab Go Eat platform will provide both customers and mall staff with the opportunity to conveniently order from a variety of dining options, said Kitchen United. Restaurants operating at each mall will be able to seamlessly expand their reach and customer base and streamline takeout and delivery operations.
[75% of consumers prefer to order delivery direct from the restaurant, according to HT's 2021 Customer Engagement Technology Study.]
Customers will be able to order meals from Kitchen United's kiosks, website or the app and Grab Go Eat will take care of the rest.