Kiawah Island Golf Resort Launches Interactive Website
Kiawah Island Golf Resort (the island's world-renowned resort) and Kiawah Development Partners (KDP), (the island's master developer and real estate company), announce the launch of an interactive website, KiawahMoments.com. This site brings Kiawah Island into the realm of social web media by inviting resort guests, property owners and residents to share their Kiawah Island experiences online.
Kiawah Island is a special place where unforgettable moments happen every day. KiawahMoments.com was designed to provide a place to capture and post those moments for others to see and enjoy.
Both the resort and the real estate company KDP use a "Capture Your Kiawah Moment" advertising theme to portray memorable experiences, tell a story and prompt readers to visit KiawahMoments.com for the rest of the story. The engaging, interactive site invites users to upload and share their Kiawah moments via videos, photos and blogs.
"Statistics showing that already about 50% of travelers use online social media in some way to research their plans. Advertisers and marketers are pressed to take advantage of the emerging opportunities this new media presents," says Thos Paine, partner and president of Dana Communications, the advertising agency that developed the concept for their Kiawah Island clients. "Social networking, or word-of-mouth advertising, is becoming key to staying on the leading edge of communication between advertisers and consumers, as it allows for a more credible, widespread message."
Recognizing the importance of this revolutionary pattern in the hospitality and travel industry, Dana created KiawahMoments.com to provide travelers not only with resources for important resort and real estate information but also with personal touches that enable them to relate to existing customers' experiences.
Kiawah Island is a special place where unforgettable moments happen every day. KiawahMoments.com was designed to provide a place to capture and post those moments for others to see and enjoy.
Both the resort and the real estate company KDP use a "Capture Your Kiawah Moment" advertising theme to portray memorable experiences, tell a story and prompt readers to visit KiawahMoments.com for the rest of the story. The engaging, interactive site invites users to upload and share their Kiawah moments via videos, photos and blogs.
"Statistics showing that already about 50% of travelers use online social media in some way to research their plans. Advertisers and marketers are pressed to take advantage of the emerging opportunities this new media presents," says Thos Paine, partner and president of Dana Communications, the advertising agency that developed the concept for their Kiawah Island clients. "Social networking, or word-of-mouth advertising, is becoming key to staying on the leading edge of communication between advertisers and consumers, as it allows for a more credible, widespread message."
Recognizing the importance of this revolutionary pattern in the hospitality and travel industry, Dana created KiawahMoments.com to provide travelers not only with resources for important resort and real estate information but also with personal touches that enable them to relate to existing customers' experiences.