Juice It Up! has appointed Natalie Eaglin as its Director of Marketing. Leveraging over 12 years of strategic marketing experience in the restaurant industry, Eaglin was with California Pizza Kitchen for more than seven years where she most recently served as the Director of Marketing and Beverage. Eaglin’s experiencing in developing multi-channel marketing strategies will play a vital role in the next phase of growth for the Juice It Up! brand.
“Natalie brings extensive experience building brands and leading innovative, fully-integrated marketing programs, and her deep understanding of the restaurant industry makes her a natural fit to join our leadership team,” said Chris Braun, Juice It Up! CEO. “We’re confident she will bring a refreshed perspective and strong leadership capabilities to our marketing department while continuing to drive the positive momentum we have achieved in the raw juice, smoothie and bowl segment.”
As Director of Marketing, Eaglin will be responsible for leading, developing and executing marketing strategies and programs, while helping to inspire new approaches to drive brand growth and franchise system profitability. Eaglin will work closely with Juice It Up!’s versatile leadership team to advance important initiatives in brand refresh and innovation, guest loyalty, online ordering, menu innovation, and digital marketing strategies while continuing to build on the strengths of the 25-year-old brand.