Dutch Bros Coffee has appointed Joth Ricci president. Working alongside CEO and cofounder Travis Boersma, Ricci will leverage his beverage expertise to ensure Dutch Bros is well-positioned to achieve its expansion plans, including growing to 800 locations over the next five years. “I’ve gotten to know Joth over the years, and he is a natural complement to our team,” said Boersma. “His proven abilities in strategic planning will be invaluable as we fine-tune our systems, standards and processes for our expansion goals. We’re thrilled to welcome him into the Dutch Bros family.” With a passion for innovation and the beverage business, Ricci joins Dutch Bros from Adelsheim Vineyard, where he was president and CEO and remains a strategic advisor and director. Previously, he was president of Stumptown Coffee Roasters, where he collaborated with TSG Consumer Partners, which has partnered with Dutch Bros since acquiring a minority stake last year. Additionally, Ricci is a director at Brew Dr. Kombucha and Ninkasi Brewing. Ricci, who began serving as president on Jan. 7, is focused on guiding day-to-day activities and working directly with the board, TSG and management, while Boersma oversees Dutch Bros’ big picture strategy. Dutch Bros Coffee has more than 320 drive-thru coffee locations and approximately 10,000 employees in seven states. The company is headquartered in Grants Pass, Ore., where it was founded in 1992 by Dane and Travis Boersma.
