Joie de Vivre Hotels' Ad Campaign Delivers Up to a 20-to-1 ROI with Move to TravelCLICK
Interactive media will represent nearly one of every five dollars spent by marketers on media in the U.S. next year. The reinforcing affect of online advertising viewed together with high organic search ranking makes online ads even more effective. The most recent research shows that users exposed to both search and paid ads convert 22% more often than with search alone. Leveraging this trend and the expertise of TravelCLICK, a digital marketing leader, Joie de Vivre, California's largest boutique hotel collection, has realized substantial returns since moving its pay-per-click (PPC) advertising campaign to TravelCLICK. The premier provider of ecommerce solutions for hotels, TravelCLICK created a customized campaign for all of Joie de Vivre's 38 boutique properties. To date, the campaign has generated big results, with some properties realizing as high as a 20-to-1 return on investment (ROI).
"TravelCLICK's depth of expertise in digital marketing and insight into consumer shopping behavior give us an integrated view of our PPC program and how it fits into our overall hotel Internet marketing strategy," says Linda Palermo, Joie de Vivre's Chief Revenue Officer. "Our targeted, focused PPC campaigns, customized for each of our unique California properties, attract guests with a higher probability of conversion, and they have been a cost-effective way to attract customers from all over the world."
Relevent searches
Part of its digital agency services, TravelCLICK's PPC solution is a fast and powerful way for hotels to achieve high visibility for search marketing, driving traffic to websites and converting "lookers to bookers" through an easy, interactive booking process. By targeting certain keywords to display ads, for example, "luxury hotel waterfront San Francisco," Joie de Vivre ensures its message is displayed only on the most relevant searches. All search keywords are based on a "per-click" cost, determined by a bidding system driven by search and content relevancy. Joie de Vivre pays only when a potential guest clicks on its ad and visits www.jdvhotels.com. There, guests are greeted by a "matchmaker" named Yvette, who puts together personality types with specific hotels, showcasing the range of experiences the company can provide.
An early adopter of interactive marketing and online channels to maximize revenue, Joie de Vivre uses several other TravelCLICK solutions to convert guests. TravelCLICK's iHotelier central reservations system efficiently drives the companyÃ.‚¬™s main revenue-producing channel. iHotelierÃ.‚¬™s award-winning booking engine, iStay, with its guest-friendly, single-screen navigation, enables guests to personalize their stay experience by adding amenities and customizing packagesÃ.‚¬"delivering enhanced revenue to hotels with every booking. Joie de Vivre also uses TravelCLICK's business intelligence solutions to understand its performance compared to its competitors, and participates with TravelCLICK in Travel Agent Media advertising, ensuring a continuous and strategic presence in the high-margin travel agent distribution channel.
"TravelCLICK's depth of expertise in digital marketing and insight into consumer shopping behavior give us an integrated view of our PPC program and how it fits into our overall hotel Internet marketing strategy," says Linda Palermo, Joie de Vivre's Chief Revenue Officer. "Our targeted, focused PPC campaigns, customized for each of our unique California properties, attract guests with a higher probability of conversion, and they have been a cost-effective way to attract customers from all over the world."
Relevent searches
Part of its digital agency services, TravelCLICK's PPC solution is a fast and powerful way for hotels to achieve high visibility for search marketing, driving traffic to websites and converting "lookers to bookers" through an easy, interactive booking process. By targeting certain keywords to display ads, for example, "luxury hotel waterfront San Francisco," Joie de Vivre ensures its message is displayed only on the most relevant searches. All search keywords are based on a "per-click" cost, determined by a bidding system driven by search and content relevancy. Joie de Vivre pays only when a potential guest clicks on its ad and visits www.jdvhotels.com. There, guests are greeted by a "matchmaker" named Yvette, who puts together personality types with specific hotels, showcasing the range of experiences the company can provide.
An early adopter of interactive marketing and online channels to maximize revenue, Joie de Vivre uses several other TravelCLICK solutions to convert guests. TravelCLICK's iHotelier central reservations system efficiently drives the companyÃ.‚¬™s main revenue-producing channel. iHotelierÃ.‚¬™s award-winning booking engine, iStay, with its guest-friendly, single-screen navigation, enables guests to personalize their stay experience by adding amenities and customizing packagesÃ.‚¬"delivering enhanced revenue to hotels with every booking. Joie de Vivre also uses TravelCLICK's business intelligence solutions to understand its performance compared to its competitors, and participates with TravelCLICK in Travel Agent Media advertising, ensuring a continuous and strategic presence in the high-margin travel agent distribution channel.