Jayson Tipp Named CEO of Pincho Factory

Pincho Factory, the family-owned Latin American fast-casual concept known for the combination of premium hamburgers and grilled kebabs with a Latin-twist, has appointed industry veteran Jayson Tipp CEO, effective immediately. Tipp previously held the role of president at Pincho Factory.

A nationally recognized restaurant leader considered an expert in consumer analytics, market strategy and development, Tipp has a track record of translating insights into results. He joined Pincho earlier this year from Papa Murphy’s International (PMI), where he served as Chief Development Officer overseeing the brand’s growth across franchise sales, real estate and technology.

In addition to continuing in his role as Chief Marketing Officer, co-founder Otto Othman will also assume the role of executive chairman. Co-founder Nedal Ahmad will transition from the role of Chief Executive Officer into a consulting role with the company before opening restaurants in his new role as a Pincho Factory franchise partner. 

Prior to being named Chief Development Officer at PMI, Tipp served as PMI’s svpt of marketing, helping the organization post 14 consecutive quarters of sales growth.  Tipp has also held leadership roles in marketing, development, finance, and strategy roles at Redbox, Potbelly Sandwich Works and Starbucks.

“As a member of the Pincho team, I look forward to having Jayson lead our brand together with Otto," said Nelson Cabrera, Pincho Factory franchise partner. "Bringing someone like Jayson on board is just the next step in achieving the goals Otto and Nedal had for building an iconic brand.”

Miami-based Pincho Factory recently announced plans to open 10 locations in the Washington, D.C. market with plans to expand to 100 locations nationwide over the next 5 years. The company opened its first location in Miami in 2010.