Michael Cullen, SVP, shared services for Marriott Business Services reveals how a shared service model can help hospitality move past implementation challenges, driving efficiencies and improving outcomes.
At the recent MURTEC, 58 percent of attendees named increasing guest counts as a top business objective. Those bigger numbers can be achieved by investing in the latest technologies in social CRM, e-commerce and business intelligence
The 11th annual Hotel Technology Forum focused on the theme of "Service & Technology Collide," and offered attendees three days of networking, educational sessions and workshops to foster peer-to-peer learning and thought-sharing.
In a time when technology is moving so quickly, operators that own their technology profile can be a core factor in creating competitive advantage. This will be particularly important as companies adopt a mobile strategy quickly.