Isis Wallet Rebrands to Softcard
Isis Wallet has announced that it will rebrand to Softcard. The new name follows the company’s announcement in July that it would rebrand to avoid any confusion or association with the violent Islamic militant group in the Middle East whose name, when translated into English, is known by the acronym, ISIS.
Along with the new name, the company has unveiled a new logo (see illustration).
CEO, Michael Abbot released a message stating the following:
In July, we announced that we would rebrand the Isis Wallet to avoid confusion and association with a violent Islamic militant group in the Middle East whose name, when translated into English, is known by the acronym, ISIS. However coincidental, we have no desire to share a name with this group and our hearts go out to those affected by this violence.
Our search for a new name has been rooted in our founding vision: to use the power of the mobile phone to help consumers find a safer and better way to shop, pay and save. But we also wanted a name and visual identity that had the power, flexibility, and simplicity to define our category.
Today, I’m pleased to announce we will rebrand the Isis Wallet to Softcard.
Together with a simple and flexible visual system, the inherent simplicity of Softcard gives it the potential to become a category defining name. That’s a bold aspiration, but one that matches the breadth of our vision.
What does this mean for our customers?
First and most importantly, your current Isis Wallet will continue to work as it always has. In the next few weeks, we will launch the updated Softcard app. At that point, you can update your app as you normally would and see that your Isis Wallet has become Softcard.
We appreciate your patience as we work through this effort. Because we’ve chosen to move swiftly, small traces of Isis will be visible for a short time.
We thank you for your patience and ongoing support as we transition to Softcard.
Michael Abbott, CEO
Along with the new name, the company has unveiled a new logo (see illustration).
CEO, Michael Abbot released a message stating the following:
In July, we announced that we would rebrand the Isis Wallet to avoid confusion and association with a violent Islamic militant group in the Middle East whose name, when translated into English, is known by the acronym, ISIS. However coincidental, we have no desire to share a name with this group and our hearts go out to those affected by this violence.
Our search for a new name has been rooted in our founding vision: to use the power of the mobile phone to help consumers find a safer and better way to shop, pay and save. But we also wanted a name and visual identity that had the power, flexibility, and simplicity to define our category.
Today, I’m pleased to announce we will rebrand the Isis Wallet to Softcard.
Together with a simple and flexible visual system, the inherent simplicity of Softcard gives it the potential to become a category defining name. That’s a bold aspiration, but one that matches the breadth of our vision.
What does this mean for our customers?
First and most importantly, your current Isis Wallet will continue to work as it always has. In the next few weeks, we will launch the updated Softcard app. At that point, you can update your app as you normally would and see that your Isis Wallet has become Softcard.
We appreciate your patience as we work through this effort. Because we’ve chosen to move swiftly, small traces of Isis will be visible for a short time.
We thank you for your patience and ongoing support as we transition to Softcard.
Michael Abbott, CEO