iPad App Helps Shula's Guests Pair Perfect Wine with Steak

Shula's Steak House has deployed a set of iPads featuring Hospitality Social's new interactive menu and wine list application – Hospitality Pads.

 

Hospitality Pads was launched at the 2011 National Restaurant Association show in Chicago this past May. Shula's decided on the national roll-out of Hospitality Pads after successfully testing it in its Naples location.

 

"This latest innovation reflects Shula's commitment to providing the best possible dining experience to our guests," says Dave Shula, president, Shula's Steak House, LLLP. "It offers an elegant, engaging and easy way for our customers to choose the right wine reflecting their unique tastes that also complements their meal."

 

Hospitality Social's application combines an interactive menu with wine list food pairings, social networking and a rewards network. It guides the customer through selecting a wine and also recommends the best wine pairings with each entrÉe. Hospitality Pads features tasting notes, pictures, and scores for wines on an iPad. Guests can select wines based on food pairings, flavor preferences, regions, scoring and other criteria. The Hospitality Social application also enables Shula's customers to track wines that they have ordered by e-mailing them the name of the wine they enjoyed during their meal at Shula's.

 

The application has been positively received by Shula's Naples customers and the restaurant has seen a commensurate increase in wine sales. Due to its success, Shula's plans to rollout the technology to its 347 Grills in Coral Gables, FL, and its Lake Mary, FL, locations in September.