Intouch Insight  Rolls Out New Customer Experience Management Software

Intouch Insight Ltd. launched its new customer experience management (CEM) software, LiaCX. The cloud-based software helps organizations with multiple locations in industries such as hotels, restaurants, and retail, create more value and drive action from their customer experience programs through its Action Campaign technology.

 Many organizations discover that it’s easy to collect information about customer experience – what’s difficult is being able to take swift and appropriate action based on that information. LiaCX is designedto make it easy for users to identify areas of their customer journey in need of focus, mobilize all levels of their organization to take the necessary actions for improvement, and track the impact of those actions on business outcomes.

LiaCX is built on modern technology designed to handle big data, and is mobile-optimized. The software collects and combines data in real-time from sources such as surveys, mobile checklists, mystery shopping, operational audits, social media, and call centers, and rapidly integrates data from third-party systems like Salesforce, Oracle, and SAP. All data is mapped to the customer journey and artificial intelligence-powered features transform the data into meaningful CX insights. Organizations can easily take action on those insights to improve business performance using LiaCX Action Campaigns.