Ingenico Group Adds Partner Marketing Platform
Ingenico Group launched its new partner marketing platform, Marketing EDGE. Designed to provide access to a suite of marketing tools and collateral, Marketing EDGE helps Ingenico’s partners gain marketplace visibility and drive business growth.
Participating partners can gain a competitive advantage as well as save time and money by tapping into Marketing EDGE’s content, including syndicated social media posts, supplemental marketing collateral and ready-to-deploy marketing campaigns. No previous marketing training or expertise is required and resources are easy to use as-is without the need for additional resources. Partners can also use the platform to easily track results and manage a full suite of analytics.
Developed content is designed to keep contacts engaged and interactive with partner businesses to foster long-term relationship growth and ultimately generate demand. With the added benefit of updated and timely content, partners can rely on Ingenico to help them stay relevant with current market trends. In addition to content deployment, tools can be leveraged for marketing efforts outside of Ingenico initiatives.
The platform is being debuted at the RetailNOW 2019 conference, July 28-31 in San Antonio, Texas, at booth 106.