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IHG Partners with HTC Corp. to Bring Virtual Reality to Its Hotels in China

IHG (InterContinental Hotels Group) said it is launching a "virtual reality experience" through a strategic partnership with HTC Corporation. IHG is the first international hotel group in China to provide guests with this innovative, in-room digital experience.
Virtual reality (VR) has captured the imagination of consumers globally. Therefore, IHG formed a partnership with HTC to bring new and exciting VR experiences to its guests in Beijing, Shanghai and Sanya. Guests will be able to try VR in a "Vive Zone", which offers gaming, entertainment and interactions in a fully immersive digital generated environment. Guests will also have the opportunity to enjoy Vive line of VR content through Viveport application store for a fully digitalized entertainment moment in their own rooms.
From October 31 onwards, guests at Hotel Indigo Shanghai On The Bund, Crowne Plaza Beijing Sun Palace and InterContinental Sanya Resort can participate in the VR experience. This feature will be expanded to more hotels in China in the future.
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