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03/03/2021

HungerRush Launches its AI-Driven Text-to-Order Solution

Anna Wolfe
Senior Editor - Restaurants
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HungerRush launched its AI-driven text to order solution to help restaurant chains drive growth. HungerRush TextAI is the newest addition to the company’s focus on providing an integrated, multi-channel digital ordering solution that offers consumers the option to place orders on their channel of preference.

The technological innovation of HungerRush text to order resides in its conversational AI which accurately interprets orders placed using the SMS function of a mobile device. The combination of Natural Language Processing (NLP) with real-time quality control delivers a fast, convenient, and accurate customer ordering experience. Unlike traditional phone or other employee-assist formats, text to order virtually eliminates order errors and poor guest experiences due to long wait times and/or transcription errors of the order taker.

HungerRush TextAI comes with a built-in direct response marketing channel that allows brands to send promotions and reminders to their loyal customers on an opt-in basis. When connected to HungerRush Loyalty, text marketing provides a powerful tool to drive repeat orders and build more brand equity.

When integrated with the HungerRush Restaurant Management System, customer transaction and profile data is centralized across all ordering channels so restaurant chains can leverage this information anytime and anywhere to generate personalized promotional offers through the online loyalty module, mobile app, and text channels to drive repeat orders and higher order frequency.

"Text to order is the best and easiest ordering experience on the planet especially for a marketplace that prioritizes convenience," said Aaron Nilsson, CIO of Jet’s Pizza.

The HungerRush TextAI solution provides:

·AI-driven interpretation of text orders that improves the speed and ease of accepting digital orders for pickup or delivery.

·Continuous learning and improved order accuracy.

·A secondary confirmation process to clarify order accuracy, when needed.

·Built-in text marketing for personalized promotional and loyalty efforts.

·Web ordering capabilities, such as web-based text messages.

·Integration with HungerRush POS, delivery management, online ordering, mobile app, reporting and management, payment processing, and loyalty program.

·A streamlined checkout experience allowing use of a credit card on file, guest checkout, cash, and other digital payment options.