HTF 2023: Sonesta's Swift Loyalty Overhaul: Streamlined Operations, Enhanced Guest Experience
In 2022, Sonesta embarked on a transformative loyalty system replacement project, aiming to replace a legacy 15-year-old loyalty system with a modern commercial off-the-shelf software. The success of the project hinged on creating a flexible/scalable system that could communicate seamlessly with multiple property management systems. But it also needed to establish its own data platform to gain a unified view of customer data across the organization for enhanced service delivery. In less than a year, Sonesta – with the help of solution providers HAPI and Tally – was able to streamline loyalty operations and provide guests with a seamless and transparent experience across various touchpoints.
During Hotel Technology Forum, we’ll talk on-stage with Shaun Wood, Head of Enterprise Architecture and Technology, Sonesta International Hotels and learn how the brand overcame various project complications, reasons why it chose to work with technology providers instead of doing everything in-house, and the significant achievements observed following the project’s completion.
Make your plans now to attend the Hotel Technology Forum from Nov. 15-17th in Palm Beach Gardens, Fla. Register here and check out our agenda to see some of our other amazing speakers from companies such as: Appellation, Fire & Vine Hospitality, Margaritaville Enterprises, Pyramid Global Hospitality, and more!
About Shaun Wood, Head of Enterprise Architecture and Technology, Sonesta International Hotels
Shaun Wood is the Head of Enterprise Architecture and Technology at Sonesta International Hotels. He is a seasoned senior technology leader with over 25 years experience navigating the intricate landscapes of enterprise architecture and IT management across many different industries. Shaun’s career trajectory includes a role of Director of IT at BostonCoach, steering technology strategies to enhance operations efficiency. His tenure as Senior Director at The Mentor Network was marked by driving innovation and overseeing critical IT initiatives including the development of an Electronic Medical System. Subsequently, Shaun was an Enterprise Solutions Architect at AWS, where he was able to further hone his skills amidst cutting-edge cloud technologies. Now, as the Head of Enterprise Architecture and Technology at Sonesta International Hotels, Shaun brings a wealth of experience to sculpting the technological backbone of a renowned hospitality brand. His journey reflects a commitment to leveraging technology for strategic advantage and a passion for staying at the forefront of the ever-evolving tech landscape.