Hotel Nia Taps into Neuroscience-Based Subscription Service for Guests
Hotel Nia, an Autograph Collection property in Silicon Valley, announces a partnership with focus@will, a neuroscience based subscription service designed to improve concentration and productivity through phase sequenced playlists. Guests of Hotel Nia can now experience a new way to find their focus with a 14-day advertisement free trial of focus@will, followed by an exclusive discount on the app’s standard subscription rate (starting at $55/year). Located adjacent to the epicenter of top technology creators, Hotel Nia is driven by the forward-thinking approach of its environment, aiming to provide guests with the necessary tools to remain inspired throughout the duration of their stay.
Hotel Nia aims to provide a variety of programming that enhances a traveler’s experience and collectively facilitates professional success even when one is away from work or home. The launch of focus@will at Hotel Nia marks the second tech-centric partnership following an exclusive guest loan program with b8ta since the hotel’s opening in March 2018. Hotel Nia continues to provide guests with additional creative space where inventive ideas and interests are expected to be championed, and the collaboration with focus@will has helped to define this hotel as a true Silicon Valley destination.
“Our motto at Hotel Nia is to provide an atmosphere that reignites this idea to be brilliant,” says Director of Marketing and Sales Julie Ramey. “By providing our guests with access to focus@will we’re continuing to introduce thoughtful amenities that support the innovative mindset of our global guests.”
Launched in 2013 by Founder/CEO Will Henshall, focus@will provides an alternative approach to music selection, delivering a specially designed instrumental music library that enhances the way subscribers work, study, read, and write. Inspired by his own experience with distraction in a co-working atmosphere, Henshall saw an opportunity to transform the way in which people approach completing tasks, elevating the role that music as a tool plays as part of individual productivity. Using a combination of artificial intelligence and a team of music professionals and industry experts, listeners receive channel recommendations formulated to fit their preferences, all of which are predetermined when first joining the app.
Exclusive to focus@will, each track in the app’s playlist shares similarities in sound, providing fluid transition from one song to the next. This aims to reduce noticeable change that could serve as a cause for distraction. All music is remixed and remastered and unavailable on any other platform, and is compatible with Apple, Android, SONOS devices, and available directly through the website.
Henshall sees success on a singular level and felt there was a need to tap into a greater network of professionals, which is why he chose to partner with a hotel that shared similar synergy in targeting business travelers.