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Hotel ICON Selects Cendyn as CRM and Loyalty Provider

Cendyn said it is continuing to broaden its reach in the Asia Pacific region with Hotel ICON, the latest property in Hong Kong to select Cendyn as its CRM and loyalty partner.

With its unique and upscale design concept, Hotel ICON prides itself on providing the ultimate experience for every guest. Using Cendyn as their CRM and loyalty provider, Hotel ICON will be able to consolidate their revenue and marketing strategies to complete the guest experience from booking to departure.

“We have been looking for a highly-advanced CRM which can help us integrate our customer retention and revenue management strategy,” said Richard Hatter, general manager of Hotel ICON. “We are so glad that Cendyn could provide us with a solution to do just that. Furthermore, Cendyn provides us with a platform that can enhance the guest experience prior to and during their stay with us.”

Cendyn’s CRM will provide a guest intelligence solution that utilizes data collected from multiple sources to provide a true, single profile of each guest. Using that data, Hotel ICON will be able to communicate to each guest through the channels that work for them and learn more about each guest throughout their travel journey. It will drive guest retention over time and create more loyal, brand advocates from their customer base.

Cendyn combines first and third party data sources to deliver dynamically generated, one-to-one marketing across all digital marketing channels: email, web, display, mobile, and social. This in turn allows Hotel ICON to have a better understanding of who their guests are, personalize the experience for every guest, increase guest satisfaction and loyalty and drive revenue.
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