Hotel Brand - Luxury/Resort

Social media and Web 2.0 are revolutionizing the way many modern adults stay connected and share ideas. Discover new uses for Web 2.0 tools and the best practices that will boost brand recognition and drive business efficiency in any hospitality organization.

Despite hardships faced by the lodging and event industry this year, 2009's Hotel Technology Forum proved to be its best yet with powerhouse presentations from MGM Mirage's CIO Scot Campbell and more.

The findings for Hospitality Technology's 2009 Self-Service Technology Study are in, and the results point to a growing consumer demand for self-service tech and a plethora of next-gen solutions that harness personal devices.

Property management system integration is one of the key pain points in any lodging operation, given the vast number of systems that any one property runs and the number of vendors involved. Operators share their top strategies for integrating the PMS with other hotel systems.

Each year, HT surveys its subscribers and a sample of U.S. consumers to discover their experiences with, and attitudes toward, self-service. The findings for the 2009 Self-Service Technology Study point to a public that's increasingly ready to use self-service devices, as well as a host of next-gen solutions that focus on consumers' own personal devices.

A growing roaster of hotels are selecting LodgeNet's interactive television system that requires hoteliers to pay an ongoing support fee and share a portion of entertainment revenues in exchange for expedited installation and greater control of content, pricing, and customization.

AOL Travel is integrating Travelscream's travel content to provide users with travel offers specific to locations they are investigating.

Touch Point is a data-based application that enables hotels to market directly to their customers based off of individual's interests, preferences and recent transactions.