Hotel Brand -- Boutique/Lifestyle

Committed occupancy for Q3 2015 through Q2 2016 is up 2.2 percent compared to a year ago, and new reservation commitments that have been added over the last month are up 3.4 percent.

He writes that these new programs contradict the mere definition of the direct online channel.

The historic property wanted both fixed and mobile POS solutions that would optimize food and beverage delivery in a variety of settings, as well as increase efficiency at its retail shops.

The TravelClick study correlates with projections that 2015 will be a record year for GDS hotel bookings; it also reinforces that the GDS is one of the highest average daily rate channels for maximizing RevPAR.

The hotel group merged its digital presence into one single experience combining editorial content, e-commerce, and providing seamless booking immediacy.

With mobile bookings forecast to account for 18 percent of all online travel bookings made in the US next year, 22 percent in Europe and 31 percent in China, it is crucial for hotels to maximize their chances of being booked.

Hotels and restaurants are starting to think with a “mobile first” mentality for both processing transactions and personalizing the consumer experience. Inside this supplement, restaurants and hotels can evaluate the hottest mobile solutions in the marketplace to find ones that are the right fit for their businesses.

In her first year with the company, Starwood’s new CIO has spearheaded initiatives including mobile check-in and keyless entry that have already scored high praise from guests and industry peers. In this exclusive interview with HT, CIO and EVP Martha Poulter talks about Starwood’s keyless entry project, and offers a preview of Starwood’s plans for using technology for personalized customer experiences. Top projects include revenue optimization and preference matching, among others. Plus, Poulter offers her take on the industry buzzwords Internet of Things, Big Data and more.