Hook & Reel Selects Revel to Improve Operations Across 50 Restaurant Locations

Michal Christine Escobar
Senior Editor, Hotels

Revel Systems, a cloud-based point of sale (POS) and complete business management platform, announced that Hook & Reel is deploying Revel Enterprise® across all 50 locations by the end of 2020. Hook & Reel is an aggressively growing table service restaurant franchise who wanted a POS that would provide ease-of-use for servers, while also improving order accuracy and speed of service. Revel Enterprise uses Apple for its POS hardware and the durability and different size options of iPads make them particularly well suited for a table service environment. With Revel Enterprise already live at more than 30 locations, Hook & Reel is implementing a more efficient ordering process using mobile order takers, which allow servers to spend more time with customers and take orders directly table-side. 

“Revel’s ability to deliver flexible, scalable, and innovative solutions for table service restaurants, including integrated mobile order takers, was the key differentiator,” said Eason Li, director of operations at Hook & Reel. “Mobile order takers enable us to deliver a superior customer experience during the ordering process and help reduce order wait times. Since the Revel platform is cloud-based, we can also easily make updates across locations with the push of a button.” 

During these challenging times, restaurants and retailers are continuing to accelerate their technology transformations. Revel provides the flexibility, consumer focus, and intuitive user experience required to help merchants thrive. Hook & Reel is delivering a better customer experience and maximizing efficiencies through Revel’s cloud-based, open platform.

“We are delighted to be the platform of choice for Hook & Reel. Even in tough times, smart brands are buying and rolling out better technology because they understand it will be key to survival,” said Greg Dukat, CEO, Revel Systems. “Revel’s digital-first iPad POS platform has strong momentum with large chains, building on recent wins at The Halal Guys, FATBrands, Buff City Soap, and Moe’s Southwest Grill.”

Revel Enterprise is curated for the needs of larger chains with more complex business and organizational needs, providing rapid integration and deployment across stations and locations. Key tasks are simple to implement, including the setup of groups of locations, central control of menus, generation of brand-level reports in real-time, and analysis and management of ingredient inventory, as well as other critical operational tasks. 

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