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09/22/2021

HITEC 2021 NEWS: OTA Insight Debuts Market Insight

A powerful analytical solution, Market Insight eliminates the uncertainty that comes with historical performance analysis by instead providing real-time metrics into future market demand projections.
Michal Christine Escobar
Senior Editor (Hotels)
Michal Christine  Escobar  profile picture

OTA Insight, the cloud-based data intelligence platform for the hospitality industry, is honored to announce its participation as an official exhibitor at the upcoming HITEC Dallas tradeshow, taking place September 27-30. Exhibiting its range of advanced market intelligence solutions at booth #1805, OTA Insight will significantly provide attendees with expert guidance over how they can leverage the latest technologies to accurately predict upcoming demand as well as ensure the maintaining of a competitive and profitable business.

New to HITEC this year is OTA Insight’s showcasing of Market Insight, hospitality’s first ever predictive market intelligence platform. A powerful analytical solution, Market Insight eliminates the uncertainty that comes with historical performance analysis by instead providing real-time metrics into future market demand projections. Aggregating data from a range of top funnel sources, including OTAs, GDSs, airlines and meta review sites, Market Insight serves as the industry’s key to determining guest intent and monitoring progress of the industry’s recovery by city and region. Market Insight even comes equipped with intuitive heat maps and alert capabilities to guarantee that hoteliers can instantly identify any new market opportunities before the time window to effectively respond is missed.  

“Now more than ever, the hospitality industry needs forward-looking data tools that can provide hoteliers with the crucial insight they need to successfully steer their business according to how market conditions continue to evolve,” said Gino Engels, co-founder and CEO at OTA Insight. “One thing that the pandemic has taught us is that it is insufficient to rely on historical trends, especially when dealing with new and previously unanticipated circumstances. We are therefore honored to demonstrate to this year’s HITEC attendees that there is a better, more accurate alternative to determining how they should adjust their business strategies in a way that always results in enhanced revenue opportunities, and no matter how conditions within the industry may ultimately unfold.”

In addition to Market Insight, OTA Insight will also be providing attendees with demonstrations of Rate Insight, the industry’s most advanced platform for identifying the pricing strategies of competitors. With Rate Insight, hoteliers can gain a fully comprehensive, real-time analysis of a competitor’s rates, ranking, reputation and OTB occupancy in granular detail. Using such metrics, properties can compare and contrast the long-term discounting strategies of competitors with their own, providing for always accurate benchmarking abilities that maximize success in attracting higher booking volumes.

To further educate attendees on how they can adopt the most optimal rate strategies for their business, OTA Insight is also set to provide booth visitors with its recently published rate strategy evolution report. Focusing on the North American market, this report details the evolution of the usage of non-refundable and semi-flex rates by hoteliers from the beginning of the pandemic to present day.

Other OTA Insight solutions to be demonstrated at HITEC Dallas further include Revenue Insight, the industry’s leading platform for unlocking the true revenue-earning potentials of a hotel’s PMS data. Attendees can also learn details on Parity Insight, an end-to-end for hotel groups and chains that can instantly discover and resolve any parity issues across a portfolio.

To schedule a demo with OTA Insight during HITEC exhibition hours at booth #1805, please contact Adam Swart by emailing [email protected]