HITEC 2019 NEWS: OTA Insight to Release New End-to-End Parity Solution at HITEC Minneapolis
OTA Insight, a cloud-based data intelligence platform for the hospitality industry, announced the newest enhancement to its Parity Insight solution. As of today, Parity Insight allows teams to fully close the loop and take control of key rate parity issues impacting hotels’ bottom line from one single dashboard.
The ground-breaking end-to-end solution will be unveiled at the travel industry’s largest stage, HITEC Minneapolis. It will form the latest addition to OTA Insight’s suite of cloud-based business intelligence solutions for hoteliers who are looking to make smarter revenue and distribution decisions.
Using Parity Insight, hotels and chain/group-level managers will be able to detect, action and resolve parity issues in real-time via smart workflow automation and communication between suppliers, chains and hotels on a global scale, enabling a closed-loop parity control process for global hotel chains, local brands, management companies and ownership groups.
Hotel groups will also have the option to check on wholesalers selling rates to unauthorized OTAs via automated root-cause detection technology. Though many hotels have contracted terms with authorized OTAs, wholesalers are on-selling rooms to non-contracted OTAs, undercutting hotel rates as much as 25 percent, according to OTA Insight data.
The Parity Insight end-to-end solution was developed and designed based on parity management best practices from over 40,000 hotels, many of whom have witnessed first-hand the impact of rate disparity.
For more information, OTA Insight will be showcasing Parity Insight’s newest enhancement at HITEC Minneapolis, from June 18-20 at Booth #1213.