With this new Pricing Engine, hoteliers can execute any pricing strategy – no matter how creative or complex – in six simple steps. The platform is built with modular pricing variables that can be layered to create highly targeted promotions in an intuitive, easy-to-use manner to drive future demand and occupancy.
Example promotions that hoteliers can set up include:
- Mobile-only discounts targeting guests on-the-go
- Last-minute or same-day discounts to drive immediate occupancy
- Flash sales to quickly increase pick-up for need periods
In the same module, hoteliers can set thresholds, or sell limits, that enable them to automatically deactivate a promotion once a certain quantity is sold or amount of revenue is earned, assign promo codes so that guests can unlock a special rate and choose how to display promotions to guests in the booking engine.
TravelClick will continue to extend the capabilities of the new Pricing Engine, leveraging its data-driven integrations. Fast follower releases will include additional variables, like geo-targeting, and groundbreaking new dimensions for hoteliers with data from TravelClick’s Business Intelligence product suite.