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HITEC 2017 NEWS: Samsung Hotel Experience Showcased How Its Tech Elevates Engagement

Samsung Electronics America showcased its latest innovations at HITEC 2017 simulating a hotel experience to showcase how Samsung display technology and innovations elevate engagement for a hotel hosting an event. The broad range of hospitality offerings featured at the booth include the latest in indoor and outdoor digital displays, LYNK REACH 4.0 with HMS 2.0, and mobile products built for the enterprise. The SMART Signage displays are powered by the Tizen 3.0 operating system, the latest version of Samsung’s cross-architecture open source software platform.
HITEC attendees were fully immersed into “The Samsung Hotel Annual General Managers Conference” with an opportunity to tour the experience including the hotel concierge and registration desk, fitness room, lobby bar and restaurant area, luxury suite and living room, back of house and training section as well as the outdoor area featuring a graffiti demo.
Within the booth, Samsung demonstrated Samsung LYNK REACH 4.0 (Remote Enhanced Active Control for Hotels), a hardware and software solution allowing for property managers to centrally control multiple Samsung hospitality TVs and display customized content.  The REACH Server and remote controller make it easy to update and adjust digital TVs over radio frequency signals to streamline time-consuming manual updates, allowing interactive service using any WiFi infrastructure. REACH 4.0 also features four welcome channels, improvement in live channel insertion, as well as the ability to expand embedded templates available out of the box.
Also on display were both the standalone and full version of the recently updated REACH 4.0 with HMS 2.0, an optimized TV content management solution that creates an enhanced guest experience allowing guests to access information and services from the comfort of their hotel rooms over an IP-based infrastructure that enables in-room TVs to communicate with the hotel’s property management system (PMS). Within the “hotel guest room” at the booth, REACH 4.0 with HMS 2.0 will deliver an Internet of Things experience, giving users the ability to control and customize HVAC, lighting, drapery and DND/MUR from the Samsung Smart Hospitality TV, in addition to exploring the HARMAN AI voice control speaker, powered by IBM Watson.
Additional Samsung products and solutions displayed at the booth include:
  • The Lobby Bar and Restaurant Area which showcased how hotels can use Samsung stretch displays and video walls to transform general areas and add in a layer of excitement, while providing wayfinding and additional messaging for guests. The featured Galaxy Tab S3 devices enable greater customer interaction during check-in and check-out as well as provide a tool for guests to explore restaurants and events in the hotel’s location.
  • Samsung’s 55-inch ML55E Mirror Display was on display in the Fitness Center to allow booth tour visitors to explore their physical fitness potential by interacting with a digital fitness coach.
  • Booth visitors explored the Luxury Bedroom Suite to see demonstrations of the updated REACH 4.0 with HMS 2.0, while the Luxury Living Room Suite had the 55-inch and 75-inch HTV NF 690Us displaying REACH 4.0 with STAYCAST Google Chrome Cast solution and the H-Browser solution, which provides guests with a premium interactive experience and features both free and video on demand (VOD) content. The Frame TV debuted for business featuring curated artwork showcasing the capabilities of the display to blend into the hotel room environment, while enhancing the dÉcor. 
  • Back of House and Training Section allowed visitors to see further demonstrations of REACH 4.0 with HMS 2.0 and Reach 4.0 server software in addition to the newest Samsung Galaxy S3 Frontier watches, Samsung Galaxy S8s and DeX monitors. Visitors explored how Samsung DeX provides an Android-based desktop-like experience that enables hotel staff to seamlessly access apps, edit documents, browse the web, reply to messages and more, directly from the smartphone on a larger display, keyboard and mouse.
  • The Hotel Gift Shop showcased the value benefits of the recently updated Tizen 3.0 platform through an embedded POS solution demonstration. Tizen 3.0 features better performance, fast-loading Tizen TV app speed, improved 2D and 3D graphics rendering performance, and a more robust and unified OS, supporting multi-task processing and broader trust zone integration from the expanded DRM.
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