HITEC 2017 NEWS: Benbria Debuts Loop 2.0

Benbria Corporation, the makers of the Loop mobile guest engagement solution for hotels, unveiled enhancements to its product suite at HITEC 2017 as part of its Loop 2.0 release. These new enhancements serve several purposes: to make it easier for guests to communicate with hotels on their preferred messaging channels using their mobile devices; to help hotels improve their social ranking by increasing the number of positive reviews received; and to enable hotels to develop an omni-channel approach to messaging across multiple customer touchpoints.
Integration with Facebook Messenger
With Loop Messenger, hotel guests have always been able to send hotel staff messages via SMS text and web-based messaging, but as a result of this update, they are now able to connect via Facebook Messenger as well. All the guest needs to do is click the “Message” button on the hotel’s Facebook page to begin a conversation. At that point, the Loop bot asks the guests a few simple questions in order to acquire the information needed to log their message. The Loop Inbox provides a unified messaging experience, allowing hoteliers to receive and respond to all guest messages from a single solution, regardless of message source or format.
Loop SDK
The new Loop SDK allows hotels to integrate Loop into any guest-facing interface connected to the internet. It enables hotels to use messaging and ordering regardless of technology that is being used now or will be used in the future.
Whether a hotel’s guest engagement strategy involves a native app, a need for basic web-based messaging, texting, or integration with physical devices such as kiosks or in-room tablets, the Loop SDK allows guests to communicate in real time using the industry’s first omni-channel solution.
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